Louisiana Highway Safety Commission

TV, RADIO, AND PRINT ADS

The Louisiana Highway Safety Commission (LHSC) marketing and communication plan is developed in concert with the National Highway Traffic Safety Administration. Messaging is developed to address specific program areas of high concern and are implemented during high visibility enforcement periods.

IMPAIRED DRIVING COMMERCIALS

• Buddies Checkpoint
  

• Invisible Cop

• Invisible Cop Couple

• Enforcement

• Grounded For Life
  

• Carpool

• Choices
  

• DWI Penalty TV PSA

• Responsibility TV PSA

• Some Things Can't Be Reversed TV PSA
  

OCCUPANT PROTECTION COMMERCIALS

• Friendly Cop TV PSA
  

• Heaven Will Wait

• LA Face Plant TV PSA

• Seat Belt Family TV PSA

• Seamless TV PSA

• Back Seat TV PSA

• Out of Nowhere TV PSA
  

• Truck Rollover TV PSA
  

• No Excuses TV PSA

OCCUPANT PROTECTION RADIO

• Car Talk Radio PSA
  

• Stupid Joey Radio PSA

• Baby Rasta Gringo Spanish Language Radio PSA

• Crack of Dawn Radio PSA

• Out of Nowhere Radio PSA

• Louisiana Buckle Up In Your Truck Radio PSA
  

• Recordatorio Spanish Language Radio PSA

DISTRACTED DRIVING

• LA Bam! Social Norming TV PSA

• LA Bam! Calling Plan TV PSA

• Former Miss Louisiana PSA
  

MOTORCYCLE COMMERCIAL

• LA Motorcycle Drunk Riding TV PSA
  

• Motorcycle DWI TV PSA

TEEN

• Grounded For Life
  

• Lawyer Teen TV PSA
  

BICYCLE RADIO COMMERCIALS AND PRINT ADS

• Share the Road
  

• Travel Safely Radio PSA
  

• Wear a Helmet
  

• Fitting a Helmet
  

• Tips For Youth - Bike Safety
  

PEDESTRIAN RADIO COMMERCIALS AND PRINT ADS

• Pedestrians Pay Attention - (Spanish Language)
  

• Tips For Youth - Walking Safety
  

• Drivers Are Pedestrians Radio PSA
  

SPEEDING COMMERCIALS

• Leadfoot Secondary Roads TV PSA
  

• Leadfoot Neighborhood TV PSA
  

• Demonstration Gone Wrong TV PSA

• School Zone Spanish Language TV PSA